For years, we’ve been traveling the world and painting its colors on our nails in hopes that these destinations will inspire you as much as they have us. We’ve been blown away by how you’ve brought these shades to life, so all these years later, we’re proud to be celebrating our 40th anniversary by coming home and rediscovering our roots. All year, we’ll be paying homage to our hometown, Los Angeles, and its vibrant colors with collections that’ll inspire you inside and out. To kick us off, we’re excited to share a spring palette that will give you the star treatment–introducing the Hollywood Collection, 12 new shades created with Tinseltown in mind. Jump in our red convertible as we explore one of our favorite spots, the Hollywood Roosevelt Hotel, and discover how our shades can take you from Hollywood boulevard to the red carpet.
The Brights
Palm trees, rooftop pool days, sunny skies year-round–we captured everything we love about Hollywood in bright, bold shades like Bee-hind the Scenes, a sunny crème yellow that makes you feel like you’re on set, Hollywood and Vibe, the perfect pastel pink that channels the infamous star lined strip, and Rated Pea-G, a palm leaf green that nods to our love of movies.
The Classics
In a town full of legends, we wanted to reinvent the classics by creating a family of neutrals anyone can wear for any occasion. Movie Buff, a timeless ivory crème inspired by old films we can’t get enough of, Suzi Calls the Paparazzi, an ode to being seen and heard, and I’m an Extra, an extra soft blush that will make you feel like you got the part.
The Glitz
Inspired by award show season, red carpets, and star-studded after parties, we created shades that are true head turners. Award for Best Nails Goes to..., a deep crème blue fit for any formal affair. Emmy Have you Seen Oscar? is a vibrant crimson that will make you stand out, and for our 40th year, we gave our iconic I'm Not Really a Waitress a shimmery holographic twist: meet I’m Really an Actress–a sophisticated ruby red that makes dreams come true.
